The brief required researching a brand in depth and presenting everything discovered. Then a second brief required coming up with a product which could possibly extend the brand. Advertisement strategies and prospective competitors had to be kept in mind.
Based on my findings I realised that although there are many BMW products and accessories on the market, there are no laptops with the BMW badge.
Using Photoshop, I designed the laptops and showed how they could look like. I developed a marketing campaign, keeping in mind prospective partnerships and competitors.